A great way to start a successful career!
Andhra University is the first to offer Retail Management in South India. The National Assessment & Accreditation Council of India has conferred India's highest educational rating of an A+.

Combining forces
The power & legacy of Andhra University and the unique concept base of education by ' choice ' of US based StraEd Inc., now get together with one mission.

Andhra University & StraEd play a defining role in the way education is delivered in the country. A system that fuses educators & students to bring quality education to the fore, equipping students with a Choice academic programme and be one among the global professionals.

Andhra University & StraEd engineer a new paradigm in education. This Education Next, technology driven team is passionate and committed to quality education through creation of partnerships with International Colleges & Universities.

StraEd is all about…On Demand education, anytime…anywhere… facilitated by cutting edge technology!

Finally adding up to a great value proposition for students at all times!

Your Career in Retail
Today the Retail Industry offers you great never before career opportunities.

Big names like Reliance Industries, Spencers, ITC's e-Choupal, Future Groups Big Bazaar & Pantaloons, Shoppers Stop and all the major International apparel brands have established a global presence. The have started investing billions of dollars into expanding their chains into every city including tiers two and three as well! This has in turn, placed India on the global retail radar attracting iconic brands like Wal-Mart, Metro, Tesco's, Fossils, to enter into the fray in a big way! Are you ready for it?

Today India ranks 1st ahead of Russia, in terms of emerging market potential and Priority No 1 market for International retail.

The Andhra University Advantage
  • Syllabus based on the American model
  • Options of classroom / Online/Video Conferencing
  • Highly qualified Andhra University faculty
  • Sessions by Industry vertical specialists from U.S.
  • Indian & International case studies
  • Work study options through Earn while you learn options
  • Laptops provided to all students
  • Educational loans facilitated through National Banks
  • Opportunity for present retail employees to enroll
Andhra University - StraEd Programme Overview
The AU - StraEd partnership enables a balance between classroom and on the job training, giving hands on experience to the student. It also adds relevance between learning modules & the updation of course design over time.

The Andhra University PG Diploma in Retail Management comprises of::
  1. Eleven months of academic learning with 60 credits
  2. A 2 month Industry Vertical Specific Training
  3. 6 month Project Work in leading corporate companies

Course Highlights
The course covers trends in Retailing that include:
  • Accounting and Finance in Retail Business
  • Principles of Management
  • Business Economics
  • Marketing Management
  • Business Communication
  • Quantitative Methods in Retailing
  • Business Law and Taxation
  • Retailing Environment in India
  • Human Resource Management
  • Retail Operations Management
  • Supply Chain Management
  • Merchandise Management
  • Retail Shoppers Behavior
  • Store Planning and Layout
  • Information Systems in Retail Business
  • Electronic Retailing
  • Customer Relationship Management
  • International Retailing Practices
  • Event Management & Sales Promotion
  • Retail Brand Management