Regulations and Syllabus relating to
Post Graduate Diploma in Retail Management (PGDRM)
DEGREE EXAMINATION

(With effect from 2008)
Regulations

Admission into PGDRM Courses will be made on the basis of a combination of Marks, Work Experience and/or Admission Test. Such decisions shall be made by StraEd, Inc of USA and Andhra University, Visakhapatnam.

Eligibility criteria
(a) PGDRM: A pass for all the three years of study in the Bachelor’s Degree (other than B.F.A. & B.A., (OL) of Andhra University or any other University recognised by the Academic Senate as Equivalent thereto.  Candidates who are appearing for their final exams are also admissible provisionally under the condition that he or she would successfully graduate with a minimum of 50% pass marks in their final exams.

2. The course and scope of instruction shall be as defined in the syllabus prescribed.

3. (a) The candidate shall be required to take at the end of the (each quarter) course of study an examination as detailed in the Scheme of Examination.  Each paper of the examination shall unless otherwise prescribed, be of three hours duration and carry a weightage of no more than 60 percent.

(b) A candidate shall be declared to have passed the examination if he obtains not less than a letter grade of “D” of the total marks in each subject. All other candidates shall be deemed to have failed in the examination.

             Candidates who have completed the course in each quarter and have earned the necessary attendance and progress certificates shall be permitted to continue the next quarter course irrespective of whether they have appeared or not at the previous examination (s).  Such candidates may be permitted to appear for the examination of earlier quarters with the examinations of later quarter simultaneously.

4. The scheme of instruction and the Scheme of Examination shall be as given in Annexure – I.

5. Notwithstanding anything contained in the above regulations in the case of Project Report/Dissertation a candidate shall obtain not less than a letter grade of “D” to be declared to have passed in the examination.  Candidates who have secured more than 4 letter grade of “D” in various subjects will be deemed to have failed overall and their admission shall stand terminated.  No fees paid will be reimbursable for such candidates.

6. Candidates shall put in attendance at the College for not less than 75% of the total number of working days.  A weightage of 10% of total grade for each course is assigned to the overall grade point.  Thus it is mandatory for each students to ensure required class participation. Condoning of shortage of attendance may be granted on the recommendation of the faculty and StraEd, Inc personnel.  If a candidate represents the university efficiently at games, sports and other officially organized extra curricular activities, it will be deemed that he has attended the college on the day he is absent for this purpose.

7. The names of the successful candidates shall be arranged in the order in which they are registered on the basis of total “Grade Point” obtained by each candidate in all the quarter put together in the case of PGDRM.

Letter Grade “A” is equal to a Grade Point of 4.0: Those who obtain 90% and above, Letter Grade B is equal to Grade point of 3.5: Those who obtain 80% and above but less than 90%, Letter Grade “C” is equal to a Grade point of 3.0: Those who obtain 70% and above but less than 80%,, Letter Grade of D is equal to a Grade Point of 2.5: Those who obtain 60% and above but less than 70%, Students securing less than 60% will be considered as having secured a letter grade of “F”.  Average of grade point will be the determinant of the final grade. 

8. Visits and pedagogy: The candidate could work while simultaneously taking the courses being taught.  The method of delivery of course could be through a combination of real time lecture, Video Conferencing and Online.

9. Practical Training/Project Work: Candidates shall undergo practical training in an organisation for a minimum period of 6 months and submit a project report thereon along with a practical training certificate obtained from the organisation.  The practical training shall be conducted after successful completion of 4 quarters/20 courses of 3 credit hours of instructions for each course. 

10. Paper Setting: Question paper setting for all the subjects of all the quarters shall be entrusted to examiner approved by the P.G. Board of Studies.

11. Evaluation: PGDRM. For all academic and other examination related aspects, it comes under P.G. Board of Commerce and Management Studies of the University.

12. Project Work: The purpose of the project work is primarily to demonstrate the application of knowledge of skills acquired during the four quarters of the programme, by studying and analysing a selected problem in the work situation in a systematic manner while suggesting solutions to the management. 

The completed project should be submitted to the University/College after which the final certificate shall be issued.

13. Evaluation: Each paper will carry 60% weightage marks for examination to be held at the end of each quarter.  The duration of written examination for each paper shall be three hours.

14. Each course is for 100 marks divided into 10% weightage for class participation, 60% for exams and the rest for case studies. 

15. Minimum number of hours per subject per week is three.

 

ANNEXURE – I
(Scheme of Instruction and Scheme of Examination)

Quarter

Course Title

Credit Hours

GPA

Quarter I

101

Accounting and Finance in Retail Business

3

4

102

Principles of Management

3

4

103

Business Economics

3

4

104

Marketing Management

3

4

105

Business Communication

3

4

 

End of Quarter Assessment Tests and Project Submission

 

 

Quarter II

201

Quantitative Methods in Retailing

3

4

202

Business Law and Taxation

3

4

203

Retailing Environment in India

3

4

204

Human Resource Management

3

4

205

Retail Operations Management

3

4

 

End of Quarter Assessment Tests and Project Submission

 

 

Quarter III

301

Supply Chain Management

3

4

302

Merchandise Management

3

4

303

Retail Shoppers Behavior

3

4

304

Store Planning and Layout

3

4

305

Information Systems in Retail Business

3

4

 

End of Quarter Assessment Tests and Project Submission

 

 

Quarter IV

 

 

 

401

Electronic Retailing

3

4

402

Customer Relationship Management

3

4

403

International Retailing Practices

3

4

404

Event Management & Sales Promotion

3

4

405

Retail Brand Management

3

4

 

 

End of Quarter Assessment Tests and Project Submission

 

 

 

Project work based on Internship for 6 months post completion of 4 quarters.

Break up of GPA: 10% class participation, 30% projects, and 60% assessment tests.

 

3 Credits

 

Total GPA

4

 

ANNEXURE II


Regulations concerning Quarter examination:

(a) Each paper shall, unless otherwise prescribed, be of three hours duration and carry 100 marks.  However an element of practical exposure is introduced in respect of the students pursuing the PGDRM course on a regular basis of University Colleges

(b) The Quarter examination shall be based on the question paper set by an external paper setter and there shall be double valuation.

(c) A candidate who fails in one quarter examination or who is not able to take it shall be eligible to take the same examination at the end of the next quarter.